The Fanning

REEF is known for being the go-to brand for sandals. Specifically, their popular Fanning Sandal. The flipflop with a bottle opener on the bottom. The brand came to InGoodTaste seeking creative guidance on how to not only increase their male consumers visibility closed toe shoe products, but specifically launch the new FANNING SHOE. Being crystal clear with a nod of a humor and a lot of personality was the approach. It did not disappoint. We traveled to Hawaii to work with their key athletes to film 3 different story vignettes and capture the launch assets needed for this new product. IT’S A SHOE. WITH A BOTTLE OPENER ON THE BOTTOM was our mantra on set & the work came to life.

Creative Agency : InGoodTaste Studio

Lead Producer/Post Supervisor: Sophia Knox

Creative Director : Timi Killam

Location Manager/AD : Aja Toscano

Production coordinator : Juice Aguirre

Stylist : Matt Bruening

Photographer : Jesse Jennings

DP : Starr Whitesides

Director : Regan Kline