After a thrilling 2024 F1 race in Miami, InGoodTaste Studio was asked to create the 2025 On Sale campaign for F1 in Miami. Mixing footage captured on site by our team, broadcast, and more we were able to hit the gas for the On Sale moment. This was a full funnel post production with assets ranging from Youtube banners to major OOH placement and cinema placements of our Hero film. Not only did we produce key brand identity assets, but also individualized product mini campaigns. The campaign had to feel uniquely Miami, luxurious, and lead to consumers to a once in a life time experience.

Client : South Florida Sports Miami - F1 Miami Grand Prix

Creative Agency : InGoodTaste Studio

Post Supervisor : Sophia Knox

Post Services : Cintri

Creative Director : Timi Killam

Photographers : Gabe L’Heureux & Darren Heath