24 Hour Fitness came to InGoodTaste Agency looking for a fresh brand campaign for their busiest season. The goal here was to help the brand feel friendly, relatable, and elevated while still honoring the new brand identity. The campaign ran on broadcast, OOH placements, web, social media, and in gym.

Client : 24 Hour Fitness

Creative Agency : InGoodTaste Studio

Production Partners : Open Range

Producer : Sophia Knox

Photographer : Marcus Erikson

Stylist : Eualie Welsh

HMU : Nancy Wright

Post Producer : Sophia Knox

Lead Editor : Kyle McMorrow

Creative Director : Jason Herkert