This experience was one added to the South Florida Motorsports roster for clientele seeking a unique and luxurious driving club. Precision Drive Club is a multi-day event where the wealthiest F1 fans park their personal sports cars, enjoy the best of the best cuisine, and drive the actual F1 track. There is no other drive club that offers this type of experience. InGoodTaste not only set up a team to produce the brand identity, but built monthly teams to capture each unique weekend for a year straight. Us and our production team grew close with clients and delivered daily content for them to share.

Client : South Florida Motorsports

Creative Agency : InGoodTaste

Lead Producer/Post Supervisor : Sophia Knox

Creative Director : Jason Herkert

Photographer : Gabe L’Reux

DP : Kelly Hammond