E-bikes are in. Throwing away your dead batteries is out. People for Bikes came to InGoodTaste looking for a way to make recycling e-bike batteries accessible, memorable, and fun. We came up with our friendly E-bike battery eating monster and it’s trusty human sidekick. Their mission - simply make e-bike battery recycling as easy as possible to get that monster fed.

Client : People For Bikes

Creative Agency : InGoodTaste Studio

Creative Director : Jason Herkert

Animation Artist : AJ Jefferies

Producer/Project Manager : Sophia Knox

Lead Designer : Colleen Kottwitz